Market Reports

Colour-changing make-up is now beauty's biggest personalisation trend

Cosmetics that transform via pH or UV to reveal a personalised shade have gone viral on TikTok, creating bestsellers for brands

How premium make-up brands are luring shoppers from dupes

Despite their rising prices, prestige face and lip make-up is still preferred by consumers, even those who believe dupes are just as good

How blush became this year's bestselling facial make-up product

Experimentation with playful techniques and formats is awarding the humble blusher a central role in make-up routines, and pushing sales up 65%

Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

As consumers snap up prestige brands and experiment more freely with make-up, new trends are emerging

Meet the indie beauty brands choosing collaboration over competition

Brands are profiting from working together in beauty, and it's more common than many people think

This rising fragrance and beauty trend is bringing art to life

Greater experimentation between the beauty, perfume and art worlds is leading to some creative collaborations

5 unexpected beauty brand collaborations from the world of wacky

There is a growing appetite for quirky and bizarre collaborations in beauty, but even the biggest brand fans never saw these coming

Perfume brands are jumping on the trend for cocktail and café experiences

From Penhaligon's to Kayali, brands are translating their fragrance notes into exclusive experiences that connect the senses of smell and taste

Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Movie and TV-inspired collaborations have reached a pink-hued high but brands still need to find a point of difference beyond the 'x'

Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Beauty collaborations have surged over the past year, with brands finding fresh ways to take their partnerships beyond the expected

3 killer brand communities in beauty

Cosmetics Business exclusively interviews the players behind some of the most successful beauty fandoms

Why more beauty brands are turning to product co-creation

80% of new product launches fail. Is co-creation the answer?

The future of beauty NFTs lies in community building

To really profit from NFT and metaverse campaigns, brands must look beyond sales of digital assets and towards community

'Influencer fatigue' has made way for a new breed of beauty shopping sites

Community-powered beauty shopping sites aim to bring a new era of authenticity to e-commerce and social selling

The pop-up opportunity that brands have been missing

Brands who use pop-ups as flash-in-the-pan events focused purely on footfall and sales are missing the chance reward and grow their community

Cosmetics Business reveals beauty's top 5 brand community trends in new report

Community-led brands are winning in beauty. No wonder industry players are finding creative new ways to connect with their fandoms

3 trends heating up the sun care category

From retinol sunscreen to multi-protection products that go beyond SPF, Cosmetics Business rounds up the category's emerging trends

How SPF mists became a bestselling sunscreen format

Consumers are snapping up sprays that make reapplication easy, avoid disturbing make-up, and now offer skin care benefits

Metaverse Beauty Week 2023: The highs, lows and opportunities

The first Metaverse Beauty Week this June created by advertising agency Cult brought together the likes of legacy player Neutrogena, indie brand I Am Proud and activist beauty champion Lush

Sun serums are one of the fastest growing SPF formats, and this is why

With their high-value, multitasking and luxe texture benefits, sun serums are enticing consumers and brands alike

Sunscreen just got fun, and Gen Z is here for it

From neon peel-and-stick patches to whipped cream mousse, the 'funscreen' trend makes sun care more enjoyable to use

The SPF launches elevating the trend for healthy, glowing skin

Sunscreen that doesn’t feel like sunscreen and works as hard as skin care: the ‘beautification’ of sun care is just getting started

Cosmetics Business reveals the top 5 sun care trends of 2023 in new report

With high levels of consumer engagement and double-digit sales, opportunities are shining through for SPF brands across the spectrum

Hair perfume is the unexpected budget beauty hack of 2023

With sales up 76% at John Lewis, hair mists from MFK, Chanel and Jo Malone London are winning consumers who want to buy their desired fragrance brands for less

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    Why the bold blush trend is reaching a fever pitch in make-up Overblushing rules, but is this trend following the same rise and fall as bold brows and lashes, or is something more going on with statement blush?
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    The most entertaining beauty brands on TikTok Most consumers turn to TikTok for entertaining content, and beauty brands that do it well are turboboosting sales

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